Maximizing Black Friday for Creative Entrepreneurs
Black Friday is a huge opportunity for small business owners and artists looking to boost sales and engage with their audience. It's not just about discounts and deals; it's an opportunity to build loyalty and create lasting impressions with your fans. Having a well-thought-out strategy is crucial to make the most of this made-up holiday. In this detailed guide, we'll dive deep into each step to make sure your Black Friday campaign kicks ASS.
Avoid Discounts for 4 Weeks Leading Up
Timing is everything when it comes to Black Friday. Using the anticipation leading up to the event can be extremely powerful. By holding off on discounts and sales for at least four weeks before Black Friday, you’ll create a sense of excitement around your upcoming sale. Just by doing this, you can ensure your Black Friday deals feel genuinely special to your audience.
Create a Sense of Urgency
One of the unique aspects of Black Friday is its ability to leverage urgency. Instead of merely promoting your products, focus on why customers should buy right now. Use the limited-time nature of your Black Friday to your advantage, and create compelling deals to motivate them to take action. Obviously, don’t create false urgency, but if you’re only running the sale for 1 day or if you only have 30 items in stock, make sure you use those numbers to your advantage.
Stay Connected Daily
It’s important to stay top of mind In the weeks leading up to Black Friday. Whether it’s through emails, social media, or other channels, make sure you keep the conversation going. You can share value in the form of stories, YouTube videos, downloadable resources, or behind-the-scenes glimpses of your creative process. Consistency is the name of the game here. By doing this, you’ll build trust, create engagement, and keep yourself top of mind.
Tease the Sale a Week Before
Around one week before Black Friday, start teasing your upcoming sale. This is your chance to drop hints that something special is in the works. Let your audience know to stay tuned for exciting announcements. Since there is a ton of marketing noise around this time, getting people excited about your upcoming promotion is crucial.
Double Up on Communication on Launch Day
On the day of Black Friday itself, your communication efforts should be in overdrive. If you have an email list, send emails at least twice daily. First in the morning to get the ball rolling and again later for those who missed it or didn't open the first message. On social media, also aim for at least two posts a day. This isn't about being overly promotional; it's about making sure the people who want to see your sale actually see it amid the Black Friday noise.
Craft an Irresistible Offer
The heart of a successful Black Friday campaign is the offer itself. While percentage discounts are the norm, think creatively about how you can make your offer irresistible. Consider bundling complementary products together, offering buy-one-get-one-free deals, or including a free sticker, patch, pin, or art print with every order (we got you covered). Make your offer impossible to resist, and give your audience a compelling reason to choose your Black Friday sale over others!
Black Friday is a golden opportunity for small business owners and artists to boost sales, build audience engagement, and create lasting impressions. By following these easy steps – timing your promotions, creating a sense of urgency, engaging with your audience, teasing the sale, doubling up on launch day communication, and crafting an enticing offer – you can maximize the potential of this once-a-year sale.
Remember, Black Friday isn't just about discounts; it's about building trust, connecting with your audience, and leaving a lasting impact that extends well beyond the holidays.
With a well-thought-out approach, your Black Friday campaign can set you up for long-term success. So, get ready to kick ass this Black Friday!!